Brand or product launch party in Paris

To reach the maximum number of targets, you must never neglect the planning of your brand launch party. Everything needs to be well thought out, and nothing should be left to chance to ensure the success of the event. By doing so, you can be sure that your new brand will quickly become a household name. To give yourself the best chance of success, use the services of our agency IDF événements.

The benefits of throwing a brand launch party

A brand launch party is first and foremost an opportunity for you to bring together all your employees, investors and potential customers under one roof. It also gives your brand a boost in popularity, even if it hasn’t yet officially been launched on the market. It’s also part of your company’s growth strategy.

Organising such an event also enables you to attract new investors, and thus create new partnerships. It’s also a good time to find sponsors. All in all, the event will allow you to benefit from a number of interesting advantages, provided that it is organised according to the rules. Here are the secrets of a successful launch party.

Arouse the interest of the press and the public

For your event to be a success, you first need to ensure that as many people as possible attend. It’s essential that you take a close look at how you promote your event. Instead of simply informing your target audience about the evening, you need to make it an event that many people look forward to.

The best way to do this is to set up a ‘teasing’ campaign. It’s also a good idea to organise an email campaign and social networking sites well in advance. In short, the idea is to circulate more information about your event. Originality and forethought are essential if you want to attract a quality audience.

Selecting your guests

It’s true that for your event to be a success, you need to invite as many people as possible. But that doesn’t mean you should invite just anyone. Don’t forget that selecting your guests is essential to the success of your launch party. What you need to do is prioritise the most influential individuals.

You should then give them preference over relevant, but likely to be restricted, targets. As well as partner journalists and members of your staff, you should also think about inviting other potential players. They can help you promote your brand.

Give guests a warm welcome

The success of your evening depends largely on how you welcome your guests. To make your event a success, remember to offer them the warmest of welcomes. You can do this by preparing snacks, hot drinks and so on. These should be offered during any waiting time during the evening.

A bit of entertainment or other little touches can also do the trick. The idea is to ensure that your guests get bored. All means are good to make it as pleasant as possible.

Organising your brand launch evening

Organising a brand launch evening is essential for your company. This type of professional event gives you the opportunity to reach as many target groups as possible, and so to quickly raise awareness of your new brand. That’s why it’s essential to organise it in a venue that’s perfectly suited to the occasion. IDF événements offers you the best venues in Paris for hosting this type of event. What’s more, we can help you every step of the way, providing you with the services of our events experts.

The Pavillon Cambon

A brand launch event is essential for your company, so why not hold it in a prestigious venue? If you’re interested in the idea, the Pavillon Cambon Capucines is for you. Located right in the heart of the Golden Triangle, it’s one of the best venues we can offer for hosting your product launch party. A former bank converted into an events venue, an extraordinary location capable of making your event unique and original. The Pavillon Cambon offers you a total of 600 sqm of unique and prestigious function space.

The Champs-Élysées Rooftop

To ensure the success of a brand launch party, throwing it on a terrace is also a good idea. The Rooftop des Champs-Élysées is sure to strike a cord. It is located on the most beautiful avenue in the world. It offers a 360° view of Paris. You enter through the lobby of an office building directly on the Champs-Élysées. To welcome your guests, the venue has a 100 m2 terrace and a 40 m2 glass-roofed area. Whichever space you choose, your guests will be treated to a breathtaking view of the monuments of Paris.

IDF événements, your partner for a successful brand launch party

If you want to organise a brand launch party to perfection, choosing the right venue is essential. To ensure that you achieve your objectives, we also recommend that you enlist the help of an events specialist such as IDF événements. Our agency offers tailor-made support for the entire planning of your corporate event, from conception to completion, including, of course, the choice of the most suitable venue. We provide you with event experts to assist you upstream and on the big day. So you can be sure that your event will go according to plan.

Organising a launch party is an important step for your company. That’s why IDF événements offers you a wide choice of perfectly suited venues, including some of the best spots in Paris. What’s more, we offer tailor-made support to ensure the success of your event. We’ll be happy to listen to you, analyse and deal with your every need.

Call on a specialist events agency

Of all the ways to make your evening a success, using the services of an events professional is by far the most effective. Our company, IDF événements, can guarantee you a successful event thanks to our skills and experience in the field. Our mission is to accompany you throughout the preparation of your event. On the big day, we make sure that everything goes according to plan.

To make sure you achieve the objectives you’ve set for your brand launch party, don’t hesitate to call on us. We can advise you on the best ways to make it happen.

Our events agency aims to make your brand launch party unforgettable for all your guests. To achieve this, our teams will take charge of organising your entire luxury event. Let us know your wishes and expectations by email, telephone or via the form available on our website and our teams will get back to you within 24 hours with a fully personalised quote.